About Us

Kelly was passively working on a five year plan, but was inspired by Michelle's energy and can-do attitude. The two women started meeting and envisioning and decided to join forces and take a leap. Neither women had owned or managed a store, but soon adopted the motto, "Build it while you fly it." Within a few months, Mama Goose opened its doors in a very charming, very small store at the corner of Seneca and Plain Streets in December 2003. Thanks to Ithaca-area parents' passion for reuse and their support of local business, Mama Goose took flight and grew quickly. In 2006, after the arrival of Michelle's third child, Kelly purchased the business, becoming the sole owner. In 2008, Kelly moved the business one block west to itscurrent at the corner of State and Corn Streets in Ithaca's lively West End. Mama Goose is now over four times its original size with plenty of room for your goslings to enjoy themselves and for you to shop with ease.  In August 2020, Mama Goose changed change ownership to Kelly Serbonich, owner of Jillian’s Drawers and Parenting Naturally, LLC. Kelly S. has a super exciting vision and plan to incorporate Mama Goose and Jillian’s Drawers into a one-stop shopping and trading hub for Ithaca families. Both stores will operate as they are now, in their current locations for another month or so, but the plan is to move them to a fabulous downtown storefront where they can be side by side and yes, there will be lots of easy parking! The location will be announced soon, but both Kelly S. and Kelly M. feel great about it and we think you will too.