Hi there! I am Kelly Moreland, the owner of Mama Goose and Mimi’s Attic. I am so grateful to be celebrating 15 years in business, and am super psyched to have our winter Mama Goose get a new outfit and welcome a sassy tween to our gaggle. Stay tuned for the unveiling later in the month!
We talk a lot about “The Big Cheese” at both Mama Goose and Mimi’s Attic, and the interesting thing is we are rarely referring to me as the Big Cheese. I think this is because, when I first opened Mama Goose, I read a book called The E-Myth by Michael Gerber, and was inspired by the concept that business owners should work on their business rather than in it. I definitely miss the early days when I did everything and knew each and every customer, but I also know that – most days – the most helpful thing I can do for my staff is to get out of their way.
So with all these “Big Cheeses” around, what exactly do I do? For many of the last fifteen years, I spent the bulk of my work days on marketing communications and print graphics (such as flyers, forms, signage, email blasts and ads) because I love that stuff and love collaborating with the team on creative endeavors. Those projects are now spearheaded by Communication Assistant, Heather Eriole and Operations Manager, Violet Goncarovs, but we all continue to collaborate as much as possible.
Another big part of my role in the company is what I call “connecting the dots”. This is basically a lot of communicating and making sure everyone, throughout the company, is on the same page. It also means tirelessly working with the team to hone organizational systems, policies and procedures. These systems may sound boring, but I have always believed that they are our secret sauce. Not only do they help us make sure the customer experience is consistent, they also create a work environment that allows each team member to shine and bring their best game because they are not bogged down and burdened with inconsistencies.
One of the true pleasures of being a part of these stores (besides shopping at them!) is seeing the growth and empowerment of each staff member. As I look back on the old photos we have unearthed for this anniversary, I feel grateful and inspired by all of the amazing women who have helped Mama Goose grow and flourish.
Lots of “old timers” in this pic from our 10th year anniversary party. 
One of my favorite pics of our 10 minutes of fame in the Ithaca Festival Parade. 
Anyone remember our old “trade card” system? It worked really well, but involved a lot of filing! 
This is former manager, Larkin, in our “office” at the “Little Goose”! 
Opening day at the “Big Goose”. A small portion of the team who worked to make Mama Goose four times its size! 
The 2010 Team was very instrumental in getting Mimi’s Attic on its feet.
My daughters helping me get the “Big Goose” ready! 
One of the only photos I could find of the three of us now! Will have to take more… 
Now 19, Olivia departs for a semester in Scotland! Olivia has a wide variety of interests including “zero waste” challenges. 
Geneva, 16, is a junior at IHS and is passionate about the environment and paddleboarding with Plastic Tides Jr. 
Here’s “Moreland the Magician” making balloon animals for us. Small business is a family affair!
Last, but certainly not least, I am truly grateful for you – the fabulous community of Mamas, Papas and goslings who continue to inspire me every day with your commitment to live your values and shop locally and sustainably.
I absolutely love watching the goslings grow up. Don’t we all?
